Date: Jun 3, 2017
East Central Tower joins a lengthening list of apartment projects taking shape across the suburb.
Box Hill is on an upward trajectory. It’s population, median house price and skyline are all heading north as this once-sleepy eastern suburb undergoes a massive transformation.
East Central Tower joins a growing list of apartment towers taking shape at Box Hill. The 30-level development will bring 280 new residences to the market with prices starting at $395,000.
The median price of a three-bedroom house here is $1.2 million.
Fender Katsalidis architect David Sutherland said the mixed-use tower was being built in response to the changing demographic.
“I know Box Hill well and it’s been fascinating the changes, demographic and cultural, that have been happening over the past 20, 30 years, and it’s accelerating,” he says.
“Due to its transport linkages and business out in the eastern suburbs, it’s very much a centre, and some time ago the planning schemes were refined to recognise that fact.”
Since the state government identified Box Hill as a metropolitan activity centre in its planning blueprint Plan Melbourne, Whitehorse Council has approved multiple skyscrapers. Some liken it to a second CBD.
At East Central Tower, a six-level podium will be devoted to office space with auxiliary businesses to the nearby tertiary education facilities, namely Box Hill Institute, in mind.
Four tightly gathered slimline towers will house apartments.
“The idea of this building was, yes it’s a tall building, yes it’s very urban in its own right, but it’s nevertheless reflecting the surrounding landscape,” Sutherland says.
“And so this filigree is very much like a tree. It starts off visually solid at its base, but becomes sparser, more like the limbs of a tree as it goes higher, and that combined with the sculpting at the top of the building creates a varied skyline and a reference back to the traditional topography and landscape of Box Hill.”
A healthy demand from Chinese buyers is propelling developments like East Central Tower.
Di Hua Li and Eliza Zhou, who purchased a three-bedroom penthouse at East Central Tower, say they were attracted to the development because of its design. As well, Box Hill’s infrastructure and shopping suit their needs.
“It’s near the hospital … many traditional Chinese food restaurants, the shopping centre and the train – so it’s very convenient for this building,” Mr Li says.
“We purchased a couple of properties in several countries and cities; we have property in Hong Kong, Shanghai and Melbourne as well.”
The family plans to live in the penthouse and like their fellow residents, make use of the shared spaces including a pool, gym, yoga studio, game zone, private dining room, wine cellar, library, private lounge and outdoor play zones.
At a glance
- East Central Tower, 820 Whitehorse Road, Box Hill
- Architect: Fender Katsalidis Architects
- Developer: Longriver Group
- Number of apartments: 280 – 45 one-bedroom, 226 two-bedroom, three three-bedroom, four three-bedroom penthouses, two four-bedroom presidential suites.
- Internal sizes (square metres): One-bedroom 42-46, two-bedroom 64-73, three-bedroom and penthouses 120-180
- External areas (square metres): Average balcony 8, upper levels (27-29) between 13–30
- Prices: One-bedroom $395,000-$430,000, two-bedroom $585,000–$680,000, penthouses $1.45 million-$2.5 million
- Car parking: Two bedrooms have one car space, three bedrooms and penthouses have two car spaces.
- Completion: Late 2019 to early 2020
- Agent: Longriver Group, Jayson Chang 0499 820 820
- Open for inspection: Onsite display suite open daily from 10am-4pm.